72hrs
Branding
Thomas Mulligan
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In 2016/17 Tom, also known as 72hrs online, approached me to brand his channel with a call back to the origins of his name. 72hrs derives from the popular The Legend of Zelda game, Majora's Mask. He tasked me to create a "Fierce Deity Mask" which had elements of himself.
We explored a range of colour schemes for the brand however we settled on a green and orange theme for the logo. While for the stream graphics a dark navy which would provide strong contrast against the logo.
Deliverables
Project: Twitch Offline Screen.
Project Twitch Intermission Screen - Includes areas for cam, gameplay and Twitch chat.
Project Twitch Stream Panels.
Project: Youtube Video Outro
Project: Social Media Banners (Twitch & Twitter)
Project Twitch Overlay elements.
72hrs - Stream Intro from imchrisp on Vimeo.
Project: Twitch Stream Intro Video
72hrs - Stream Outro from imchrisp on Vimeo.
Project: Twitch Stream Outro Video
"One of the biggest selling points I would give to Chris is how genuine the dude is. I never felt like I was rushed or a bother to the guy."
Thomas "72hrs" Mulligan
Chris Praoline
Graphic Designer • London, UK.
imchrisp © 2025
